HubSpot and WordPress: A Matchup of Content Management Systems
Content management systems (CMS) are an essential tool for marketers looking to create, design and manage their websites. While WordPress has been on top for years, newcomers like HubSpot are providing marketers with more features and possibilities. But how do they differ?
In this article, we’ll take a closer look at the differences between HubSpot CMS and WordPress and discuss their functionalities, usability, and features.
Features
When it comes to features, HubSpot is the all-in-one solution for digital marketers. Among others, it offers a drag-and-drop editor, complete with themes and styles, landing page and email creation tools, SEO optimization, A/B testing, and form builders powered with machine learning.
On the other side, WordPress is an open-source CMS that requires plug-ins and add-ons to perform these features. While it's possible to build a website with HTML and CSS, choosing the right WordPress plug-ins can add up to your marketing budget quickly.
Usability
WordPress is known for its user-friendliness, where even non-technical users can make updates without the need for a developer. Customizing designs, adding content, and publishing blog posts can be done in a straightforward manner.
HubSpot CMS takes usability to another level with its drag-and-drop functionalities, allowing marketers to operate their websites comfortably without technical knowledge. With HubSpot’s user interface, it's difficult to go wrong, from creating a personalized content strategy to scheduling social media posts.
Pricing
Pricing is typically an important factor when comparing HubSpot CMS and WordPress. WordPress itself is open-source and free. WordPress's pricing comes into play when you add plug-ins, that can cost anywhere from a few dollars to a few thousand dollars. And the need for yearly renewals can add up quickly.
HubSpot offers multiple pricing options, starting at $50 per month, where customers can use the CRM, marketing automation, and customer service platforms anywhere. Other plans depend on the features and services that you want to use.
Which one to choose?
HubSpot and WordPress are designed for different stages in the marketing process, and choosing one over another comes down to personal preference and business needs.
For larger companies that need a comprehensive marketing automation solution, HubSpot CMS is the most comprehensive option, offering an all-in-one solution for marketers.
Alternatively, WordPress is better suited for smaller businesses on a smaller budget. WordPress is ideal for businesses that require simplicity in their user experience and are comfortable tinkering with plug-ins to add the features they need.